*********For Immediate Release March 1, 2014*********
Restaurateur giving Restaurant Away to Celebrate First Year Anniversary
At one point or another, almost everyone thinks they have what it takes to open their own restaurant. Sometimes it is talent in the kitchen; for others it involves the social scene of hosting; and even others see the business as simple, easy to run, and very profitable. As for the rest of us who have actually pulled the trigger and jumped in feet first, we know reality varies greatly from perception.
However, as in all opportunities, there is an ideal time that brings together people, location, concept and most importantly an opening. This does not happen often, but it does happen. Turn your attention, if you will, to a small strip mall in the northern suburbs of greater Atlanta. Located in the recently founded city of Peachtree Corners, you will find Taqueria del Mar, a small business that started out a little over a year ago as one person’s desire to own a restaurant. Fast forward to today, and you will find a smashing success story created out of a small amount of cash, a tremendous amount of perseverance, and a heaping pile of hard work.
Having survived the many challenges a startup restaurant faces, Taqueria del Mar will celebrate its first full year of service one month from today. To celebrate this fantastic milestone, owner and operator, Andrew Hoppen has decided to give the restaurant away to one lucky person.* Starting today, Hoppen will be accepting 100 word essays from anyone 21 years of age or older, describing why they should own a restaurant. On March 31, 2014, Hoppen will announce whose essay has been chosen as the new owner of Taqueria del Mar. The following day, to celebrate and welcome the new ownership, Taqueria del Mar will be giving away FREE TACOS from 4:00 pm until 7:00pm.
After just over 11 months open, Taqueria del Mar has catapulted to the top of many short lists for North Atlanta’s best Mexican, Tacos and Seafood. Start with www.Tripadvisor.com, a travel and guide site that boasts over 200 million visitors monthly, and features almost 3 million reviews of restaurants, hotels, and attractions. Tripadvisor currently ranks Taqueria del Mar as the number 1 restaurant in the city of Norcross GA – out of over 200 options. Additionally, Inside Gwinnett Magazine’s readers voted Taqueria del Mar as Best New Restaurant Gwinnett County 2013.
Why is Hoppen giving this successful business away? “To give someone the opportunity to live their dream” he says. Whether it is the l6 hour days, the endless burdensome bureaucratic checklists, or the constant chorus of customer and employee demands, Hoppen wants the new owner to experience this endless bliss. “They say people open their own business for the freedom” Hoppen says, “Only to find out being a business owner is more restrictive than a straightjacket and handcuffs” Hoppen continues “with service being the fundamental core of this business - the very definition of servitude is restriction and who doesn’t want a life of servitude?”
So what does it take to own* this restaurant? Simply write up your 100 words or less and submit via email to info@taqueriadelmar.com. Hoppen will announce the winner on March 31 2014 and the celebratory party will take place the next day with FREE TACOS for everyone from 4-7:00pm.
*FINE PRINT “OWNERSHIP” will only be for the single day of April 1 2014. This is only an “honorary” position, in title only. New “owner” will have no responsibility in any operations. ALL PROFITS FROM HONORARY DAY OF OWNERSHIP WILL GO TO NEW “OWNER’S” CHARITY OF CHOICE. Honorary Ownership does include unlimited tacos for the actual day ;o)
******HAPPY APRIL FOOLS DAY 2014******
Restaurateur giving Restaurant Away to Celebrate First Year Anniversary
At one point or another, almost everyone thinks they have what it takes to open their own restaurant. Sometimes it is talent in the kitchen; for others it involves the social scene of hosting; and even others see the business as simple, easy to run, and very profitable. As for the rest of us who have actually pulled the trigger and jumped in feet first, we know reality varies greatly from perception.
However, as in all opportunities, there is an ideal time that brings together people, location, concept and most importantly an opening. This does not happen often, but it does happen. Turn your attention, if you will, to a small strip mall in the northern suburbs of greater Atlanta. Located in the recently founded city of Peachtree Corners, you will find Taqueria del Mar, a small business that started out a little over a year ago as one person’s desire to own a restaurant. Fast forward to today, and you will find a smashing success story created out of a small amount of cash, a tremendous amount of perseverance, and a heaping pile of hard work.
Having survived the many challenges a startup restaurant faces, Taqueria del Mar will celebrate its first full year of service one month from today. To celebrate this fantastic milestone, owner and operator, Andrew Hoppen has decided to give the restaurant away to one lucky person.* Starting today, Hoppen will be accepting 100 word essays from anyone 21 years of age or older, describing why they should own a restaurant. On March 31, 2014, Hoppen will announce whose essay has been chosen as the new owner of Taqueria del Mar. The following day, to celebrate and welcome the new ownership, Taqueria del Mar will be giving away FREE TACOS from 4:00 pm until 7:00pm.
After just over 11 months open, Taqueria del Mar has catapulted to the top of many short lists for North Atlanta’s best Mexican, Tacos and Seafood. Start with www.Tripadvisor.com, a travel and guide site that boasts over 200 million visitors monthly, and features almost 3 million reviews of restaurants, hotels, and attractions. Tripadvisor currently ranks Taqueria del Mar as the number 1 restaurant in the city of Norcross GA – out of over 200 options. Additionally, Inside Gwinnett Magazine’s readers voted Taqueria del Mar as Best New Restaurant Gwinnett County 2013.
Why is Hoppen giving this successful business away? “To give someone the opportunity to live their dream” he says. Whether it is the l6 hour days, the endless burdensome bureaucratic checklists, or the constant chorus of customer and employee demands, Hoppen wants the new owner to experience this endless bliss. “They say people open their own business for the freedom” Hoppen says, “Only to find out being a business owner is more restrictive than a straightjacket and handcuffs” Hoppen continues “with service being the fundamental core of this business - the very definition of servitude is restriction and who doesn’t want a life of servitude?”
So what does it take to own* this restaurant? Simply write up your 100 words or less and submit via email to info@taqueriadelmar.com. Hoppen will announce the winner on March 31 2014 and the celebratory party will take place the next day with FREE TACOS for everyone from 4-7:00pm.
*FINE PRINT “OWNERSHIP” will only be for the single day of April 1 2014. This is only an “honorary” position, in title only. New “owner” will have no responsibility in any operations. ALL PROFITS FROM HONORARY DAY OF OWNERSHIP WILL GO TO NEW “OWNER’S” CHARITY OF CHOICE. Honorary Ownership does include unlimited tacos for the actual day ;o)
******HAPPY APRIL FOOLS DAY 2014******
Hours of OperationMON - THURS 11 am - 9 pm
FRIDAY 11 am - 10 pm SATURDAY 12 pm - 10 pm SUNDAY 10 am - 9 pm
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